Born Losers

In these times of copious record releases, it was sort of strange that the Born Losers --a well-liked and already veteran band, with three excellent singles with successful sales had still not waxed an album. It was not a matter of indolence, since their members were involved in all sorts of side projects, and their first LP confirms that the Losers were getting ripe for top-rank RnR. The results are exceptional indeed. Far from their early influences –namely, the sound of Davie Allan & The Arrows--, the band retains its peculiar sixties flavor, but their references have increased. The clear Arrows influence from their beginnings has now been replaced by ideas from the Challengers or the sound of the Ventures in their late Dolton records/early Liberty waxings: raw R’n’R, allied with pop melodies, jazzy touches and film music, without ever falling into corniness. In short, the music of the Born Losers is as intense and impressive as the image they project. We are fairly certain that this album is bound to be a commercial success, particularly overseas, where instrumental RnR is traditionally appreciated. The Losers are emerging as clear winners with this latest offering.

Cada vez más alejados de lo que fue su primera etiqueta, quizá un poco simple pero real, definida por una influencia clara del sonido de Davie Allan & The Arrows, Born Losers comparecen con un muestrario de sonidos muy amplio, por mucho que todos ellos vengan marcados por la impronta sixties. Donde reinaban los Arrows ahora comparten gobierno con los Challengers o aquellos Ventures que finiquitando su etapa en Dolton Records comenzaban con Liberty. El rock motero compadrea con melodías pop, detalles jazzys o cadencias típicas de las soundtracks. Todo ello, que nadie se confunda, sin caer en lo melifluo o superficial. Y esto es importante, pues la misma seriedad y compromiso que transmiten desde su vertiente gráfica y estética es defendida por unas canciones que, si te pones tonto, sacuden duro al mentón.